OTA & Revenue Management
OTA Management Built for Independent Hotels
A single team owning your rates, listings, and revenue strategy across every channel that matters — so your OTAs work as one coordinated system, not four fragmented accounts.
Get a Free OTA AuditThe problem
Most hotels treat OTAs as a chore. We treat them as your largest sales channel — because they are.
Shrinking visibility on Agoda and Booking.com. Rate parity issues you only hear about from angry guests. Flat ADR despite steady occupancy. No one watching daily pickup, pace, or competitor movements. Commission spend climbing while direct bookings stall.
None of this is a content problem or a price problem in isolation. It is a management problem — and it compounds every week it goes untreated.
What we manage
Every channel that moves revenue for an independent hotel.
- Agoda Listing, rate strategy, promotions, content health, VIP/Insider programs.
- Booking.com Genius tier, rate plans, visibility score, review response, Preferred Partner.
- Expedia Group Including Hotels.com and Vrbo. Package rates, Accelerator, VIP Access.
- Trip.com / Ctrip China-market rate and content optimization, member discounts.
- Airbnb Listing structure, pricing, calendar discipline, Superhost maintenance.
- Direct channel Rate parity enforcement and structured shift toward direct bookings.
Our services
Four pillars, one accountable team.
Revenue Management & Dynamic Pricing
Daily rate decisions based on pickup, pace, compset, and local demand signals. We protect ADR in soft periods and capture the premium in peak windows.
Channel & Listing Optimization
Content, photography hierarchy, amenity tagging, rate plan structure, and promotion mix — tuned per channel, not copy-pasted.
Rate Parity & Commission Control
Parity monitoring across OTAs and metasearch. Visibility protection without eroding direct margin.
Reporting & Owner Dashboards
Weekly review covering ADR, RevPAR, occupancy, channel mix, pickup, and pace versus last year. You know what moved and why.
How we work
From audit to ongoing management in four steps.
Free OTA audit
2–3 business days. We pull your current channel performance, flag rate parity issues, listing gaps, and immediate revenue leaks.
Proposal & baseline
Clear scope, pricing, KPIs we commit to moving, and baseline metrics you can measure us against.
Onboarding (first 30 days)
Listing rebuild, rate structure reset, extranet access, reporting setup, parity clean-up.
Ongoing management
Daily rate decisions, weekly reporting, monthly strategy review, quarterly deep-dive.
Fit
Who we work with.
Best fit: independent hotels and boutique properties, typically 15–150 keys, operating in Thailand or neighboring markets. Owners and GMs who want direct access to the team making rate decisions.
Not a fit: chain-branded hotels under corporate OTA contracts, or short-term individual Airbnb hosts. We do not take on engagements where commercial authority sits outside the hotel.
Proof, not promises
Why owners extend our contract — and give us more hotels.
Day one
Hotels we launch for clients welcome paying guests on opening day — not weeks later. Our pre-opening OTA and revenue setup arrives with demand already in the funnel.
3 → 9
Hotels now under our management for a single independent owner, expanded over a few years. The original three are still with us.
Same team, every year
No rotating account managers. The specialists who audit your OTAs on day one are the same people watching your pricing on day 700.
Referral-led growth
Most new clients come from existing ones. Owners extend our scope to additional properties because the reporting is honest and the numbers hold up.
Featured engagement · anonymized
A client hired a full-time in-house revenue manager. When she left on maternity leave, we stepped in to cover. In the first three months, revenue grew by more than 50%. Ten years later, they are still with us.
Enterprise experience
Our portfolio includes hotel management work for PTT (ปตท.), one of Thailand’s largest corporations listed on the Stock Exchange of Thailand — the same commercial discipline applied to independent hotels.
Figures reflect real engagements. Client names, properties, and exact metrics are withheld under confidentiality.
Why independent hotels choose us
Specialists, not a generalist agency.
We are OTA specialists. This is the only thing we do. We are not a marketing agency, a PR firm, or a web shop running OTAs on the side.
Owner-to-owner. You get direct access to the team making rate decisions — not an account manager funneling to an offshore ops pod.
We measure ourselves the way you do. ADR, RevPAR, direct booking share, and commission as a percentage of revenue. If those numbers do not move, we have not done our job.
FAQ
Questions owners ask us.
How is this different from hiring an in-house revenue manager?
An experienced revenue manager in Thailand costs 70,000–150,000 THB per month fully loaded, and typically handles one property. We deliver the same capability — daily rate decisions, channel optimization, reporting — with specialist depth across Agoda, Booking.com, Expedia, and Trip.com, at a retainer that is usually a fraction of a full-time hire.
Do we need to use a specific channel manager or PMS?
No. We work with whatever channel manager and PMS you already have in place — SiteMinder, D-EDGE, Cloudbeds, Little Hotelier, and others. If your current stack has gaps, we will flag them during the audit rather than push you into a migration.
What happens to our existing rates and contracts during onboarding?
Nothing changes on day one. We audit first, document what is in place, and propose changes with you before touching live rates. Parity clean-up is usually the first action, followed by rate structure reset within the first 30 days.
How quickly do results show up?
Visibility and content improvements show within 2–4 weeks. Meaningful ADR and RevPAR movement typically becomes clear by the end of the first full quarter. We commit to KPIs in the proposal before onboarding so expectations are explicit.
What does pricing look like?
Monthly retainer, based on number of keys, channel scope, and reporting cadence. No commission overlay on top of your OTA spend. We send a written proposal after the free audit — no hidden fees.
Do you handle direct booking and website separately?
Direct booking strategy is part of OTA & revenue management — the two cannot be separated. Website build and booking engine implementation can be added as a separate scope if your current setup is not converting.
Ready to see what your OTAs are actually doing?
The audit is free. The findings are yours to keep.
Request Your Free OTA Auditteam@cubic.management · +66 (0) 62 546 5364 · LINE @cubicmanagement